Author

Anson Alexander

From a young age, Anson had always been enthralled with computers and technology. After earning his degree in International Business and Information Systems, Anson worked as an IT Administrator for a medium-sized publication company.

Posts
October 7, 2013

Surprising Content Marketing Statistics for 2013

By understanding content marketing statistics and trends for 2013, marketers can better evaluate how their organization’s marketing efforts stack up against other companies worldwide.

By understanding content marketing statistics and trends for 2013, marketers can better evaluate how their organization’s marketing efforts stack up against other companies worldwide. Content marketing is the process of sharing valuable information with customers and potential customers with the intent of building loyalty and rapport without owtwardly focusing on sales. Content marketing has become one of the most popular forms of marketing on the web. In this article we’ll take a look at some of the latest (as of mid-2013) data from the realm of B2B content marketing. (more…)

July 20, 2013

12 SEO Mistakes to Avoid in 2013

Avoiding certain search engine optimization (SEO) mistakes can really save you a lot of hassle, time and money. The following list contains 12 SEO mistakes that you should make sure to avoid in 2013.

Avoiding certain SEO mistakes can really save you a lot of hassle, time and money. Of course there are plenty of SEO strategies to implement for success but if you make one wrong move, you could end up seriously hurting all of the SEO work you’ve done. We’ve compiled the following list of SEO mistakes to avoid in 2013. (more…)

July 19, 2013

Infographic: Why Responsive Design is Important for Success in 2014

Responsive websites are sites that “respond” to the user by automatically optimizing and resizing their content specifically for the particular device being used by the visitor.

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July 18, 2013

10 Social Media Marketing Mistakes to Avoid in 2013

Social media marketing mistakes can have some very detrimental effects on an organization’s brand and overall success if they are not avoided.

Social media marketing mistakes can have some very detrimental effects on an organization’s brand and overall success if they are not avoided. Although social media marketing is still relatively new, it’s becoming one of the most common and important forms of marketing for organizations and businesses across multiple industries. Traditionally, many organizations have felt that “one can do no wrong” when it comes to social media marketing and that setting up a profile, promoting the organization’s products & services and simply creating a visible social presence will always result in a positive outcome for the organization. (more…)

Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

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RT @PicardTips: Picard holiday tip: Religion and commercialism will both fade over generations. Generosity and kindness, however, will endu…

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