Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.

May 15, 2014

Optimize Your Life : In 3 Easy Steps

When you’re working in online marketing it’s easy to obsess over optimization. In fact, it’s encouraged. But there’s something most marketers miss.

Filed under: Business, Conversion Optimization || Tagged under:
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May 9, 2014

The Power of Authentic Online Marketing

Internet Marketing doesn’t always make you think of authenticity. In fact, it might be reminiscent of just the opposite. So how can you make your online marketing messages more authentic? Just read this short article to find out.

Filed under: Branding, Content Marketing || Tagged under:
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April 21, 2014

Toronto 2014 Content Marketing Meetup – Notes and Summary:

Last week, SEOcial was proud to host a Purpose Driven Content Marketing Meetup for the local Toronto chapter of Read this blog post for an in-depth summary of what we discussed and how you can improve your marketing with the results.

Filed under: Content Marketing || Tagged under:
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March 26, 2014

Content Marketing Goes Mainstream

Content Marketing is Going Mainstream! Now that the Washington Post and The New York Times are using content marketing tactics, you can be sure it’s here to stay.
So here’s what you need to know now that content marketing has gone mainstream:

Filed under: Content Marketing || Tagged under:
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March 20, 2014

Content Marketing Tactics For Thought Leaders

Content marketing tactics are becoming more popular every day. Business owners and entrepreneurs alike are investing in content marketing tactics to help them stand out online and offline. But you don’t have to take my word for it

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March 17, 2014

Understanding Integrated SEO

Integrated SEO isn’t a new idea. But it’s one that’s starting to gain a lot of prominence in 2014. That’s because when you integrate SEO with the rest of your marketing channels, you really start to climb the search rankings. And it’s the kind of traffic that makes your bottom line sing.

Filed under: SEO || Tagged under:
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March 5, 2014

Marketing Automation: A Worldwide Trend

This week, Polish marketing automation company SALESmanago raised $1.7M. So that settles it: Marketing Automation has become a world-wide trend.

Filed under: Emerging Technologies || Tagged under:
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March 3, 2014

New Gmail Unsubscribe Feature (Ready or Not Here it Comes)

The New Gmail Unsubscribe Feature is sending digital marketers scrambling. But this isn’t the first drastic change Google has made to the Gmail inbox. So should email marketers be worried about this new Gmail unsubscribe feature, or is all this hype for nothing?

Filed under: Email Marketing || Tagged under:
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February 24, 2014

The Biggest Benefits of Email Marketing

The Biggest Benefits of Email Marketing can’t be ignored. That’s why business owners across the continent are looking to email marketing to help them step up their sales in 2014.

Filed under: Email Marketing || Tagged under:
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February 19, 2014

Business Infographics Explained

Business Infographics are worth checking out. That’s because business infographics are more than just interesting, they’re also profitable!

Filed under: Business, Content Marketing, Graphic Design || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard engineering tip: Use the metric system.

4 months ago

RT @PicardTips: Picard management tip: Suppress your inner alarm. Be the calmest person in the room.

1 year ago

RT @dakami: i'm not saying everything you need to know about hacking, machine learning, and hacking machine learning is in this photo https…

1 year ago