Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.

January 28, 2014

What Does a Copywriter do?

While copywriters aren’t talked about as much as graphic designers or website programmers, they can do more to improve your marketing return on investment than almost anyone else…

Filed under: Business, Copy Writing || Tagged under:
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January 24, 2014

Mobile Website Design Software

Mobile Website Design Software feels like it’s more important every day. The unbelievable proliferation in smart phones has put mobile website design front and center in 2014. So how do you build a stunning mobile site?

Filed under: Web Development || Tagged under:
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January 22, 2014

Business Website Designs

Business Website Designs vary based on the type of site, and what you’re trying to achieve. In this blog post I’ll share some of the most popular business website designs we’ve made in the last year.

Filed under: Business, Web Development || Tagged under:
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January 16, 2014

Business Plan Coach Services

Business Plan Coach Services aren’t something you hear a lot about. But whether you’re a startup or start-over, the right business plan coach service can help you stay on the right track.

Filed under: Business || Tagged under:
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January 8, 2014

Lead Generation and Internet Marketing for Home Based Business

Lead Generation and Internet Marketing for Home Based Business: It’s what can take your startup-style business to the next level.

Filed under: Content Marketing, Conversion Optimization || Tagged under:
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December 20, 2013

The Best WordPress Event Plugin

The best Wordpress event plugin can manage all of the registration, wait-listing and payment for your events, whether they’re online or in person.

Filed under: Web Development || Tagged under:
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December 17, 2013

Technology’s Effect on Communication (And What It Means for Business)

Technology’s Effect on Communication cannot be understated. And the influential grasp technology exerts on communication is only going to increase, – especially when it comes to online business.

Filed under: Business, Producivity || Tagged under:
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December 12, 2013

Internet Advertising Agencies Explained

Of course, the Internet has been around for decades now. But surprisingly enough, advertising on the internet is just starting to become mainstream. Are you doing it right?

Filed under: Business || Tagged under:
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December 11, 2013

Free Advertising for Networking and Home Based Businesses

Free Advertising for Networking and Home Based Businesses is an easy way to set yourself apart. And when you’re bootstrapping from home you generally need all the free advertising help you can get.

Filed under: Business || Tagged under:
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December 10, 2013

How Important is Linkedin?

How Important is Linkedin? As business owners struggle to cope with a surge in social media, this question is more important than ever. Read this to learn why…

Filed under: Social Media || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard holiday tip: Religion and commercialism will both fade over generations. Generosity and kindness, however, will endu…

2 weeks ago

RT @PicardTips: Picard programming tip: Don't be fooled. Machines have feelings.

2 months ago

RT @sejournal: What's what in the Google Page Layout Algorithm update? Find out in our latest post from our series of Google's history of a…

2 months ago