March 3, 2016

Marketing My First Viral Video: What I Learned

Over five years ago in late 2010, my co-producer and I drove around the circumference of Manhattan faster than anybody else and made a sensationalist video about it.

Filed under: Content Marketing, Social Media || Tagged under:
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June 15, 2015

PageRank: An Outdated Metric and a Closet Industry

PageRank was a pivotal algorithm in search engine history, however times have changed and a scam-like industry has formed around selling its perceived value.

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May 9, 2014

The Power of Authentic Online Marketing

Internet Marketing doesn’t always make you think of authenticity. In fact, it might be reminiscent of just the opposite. So how can you make your online marketing messages more authentic? Just read this short article to find out.

Filed under: Branding, Content Marketing || Tagged under:
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April 21, 2014

Toronto 2014 Content Marketing Meetup – Notes and Summary:

Last week, SEOcial was proud to host a Purpose Driven Content Marketing Meetup for the local Toronto chapter of Read this blog post for an in-depth summary of what we discussed and how you can improve your marketing with the results.

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March 26, 2014

Content Marketing Goes Mainstream

Content Marketing is Going Mainstream! Now that the Washington Post and The New York Times are using content marketing tactics, you can be sure it’s here to stay.
So here’s what you need to know now that content marketing has gone mainstream:

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March 20, 2014

Content Marketing Tactics For Thought Leaders

Content marketing tactics are becoming more popular every day. Business owners and entrepreneurs alike are investing in content marketing tactics to help them stand out online and offline. But you don’t have to take my word for it

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February 19, 2014

Business Infographics Explained

Business Infographics are worth checking out. That’s because business infographics are more than just interesting, they’re also profitable!

Filed under: Business, Content Marketing, Graphic Design || Tagged under:
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January 8, 2014

Lead Generation and Internet Marketing for Home Based Business

Lead Generation and Internet Marketing for Home Based Business: It’s what can take your startup-style business to the next level.

Filed under: Content Marketing, Conversion Optimization || Tagged under:
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December 9, 2013

Best List of Free Blog Sites Online

This List of Free Blog Sites is a must-read if you’re thinking of publishing online. A free online blog site is a great way to establish the voice of your business or organization, as well as regularly communicate with your audience.

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November 29, 2013

The Growth of Online Social Networking in Business

Everywhere you look it feels like companies are posting on Facebook, closing new deals on LinkedIn and foregoing press releases for 140 character blurbs on Twitter. So can the growth of online social networking in business really be sustainable?

Filed under: Content Marketing, Social Media || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard engineering tip: Use the metric system.

4 months ago

RT @PicardTips: Picard management tip: Suppress your inner alarm. Be the calmest person in the room.

1 year ago

RT @dakami: i'm not saying everything you need to know about hacking, machine learning, and hacking machine learning is in this photo https…

1 year ago