March 16, 2015

Should Businesses Ever Consider Daily Deals?

A few years ago it seemed like the daily deal industry was in the news everyday, but the tide has changed. Is there any value in daily deals left for businesses?

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May 15, 2014

Optimize Your Life : In 3 Easy Steps

When you’re working in online marketing it’s easy to obsess over optimization. In fact, it’s encouraged. But there’s something most marketers miss.

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January 8, 2014

Lead Generation and Internet Marketing for Home Based Business

Lead Generation and Internet Marketing for Home Based Business: It’s what can take your startup-style business to the next level.

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November 27, 2013

3 Free Online Business Advertising Ideas

Free Online Business Advertising Ideas are always in high demand from entrepreneurs and marketers looking to make the most of the internet. So read this short blog post to discover 3 free online business advertising ideas that can get your marketing efforts started on the right foot.

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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard programming tip: Don't be fooled. Machines have feelings.

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