March 3, 2014

New Gmail Unsubscribe Feature (Ready or Not Here it Comes)

The New Gmail Unsubscribe Feature is sending digital marketers scrambling. But this isn’t the first drastic change Google has made to the Gmail inbox. So should email marketers be worried about this new Gmail unsubscribe feature, or is all this hype for nothing?

Filed under: Email Marketing || Tagged under:
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February 24, 2014

The Biggest Benefits of Email Marketing

The Biggest Benefits of Email Marketing can’t be ignored. That’s why business owners across the continent are looking to email marketing to help them step up their sales in 2014.

Filed under: Email Marketing || Tagged under:
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November 28, 2013

Free Email Providers With Custom Pages

Free Email Providers with Custom Pages can really help your email marketing stand out. When you have beautifully designed email pages that can be delivered by your email provider for free… well, you’re one step closer to making your bottom line sing.

Filed under: Direct Marketing, Email Marketing || Tagged under:
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November 25, 2013

Finding The Best Company to Run Email Marketing Campaigns

The last thing you want to do is invest in your email marketing only to have your customers call you a spammer. So how do you achieve email marketing mastery without stepping on the toes of your most loyal email recipients?

Filed under: Email Marketing || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard programming tip: Don't be fooled. Machines have feelings.

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RT @_Everaldo: How the Leica logo has changed over the past 100 years.. https://t.co/oobsOQBboQ

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