June 15, 2015

PageRank: An Outdated Metric and a Closet Industry

PageRank was a pivotal algorithm in search engine history, however times have changed and a scam-like industry has formed around selling its perceived value.

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March 26, 2015

Building HTML Tables That Google Search Will Love

Remember when Google started including images, videos, local shops, PDF documents and Youtube videos right in search results back in 2007? Well now that’s happening again with structured forms of content like HTML tables.

Filed under: SEO, User Experience || Tagged under:
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March 17, 2014

Understanding Integrated SEO

Integrated SEO isn’t a new idea. But it’s one that’s starting to gain a lot of prominence in 2014. That’s because when you integrate SEO with the rest of your marketing channels, you really start to climb the search rankings. And it’s the kind of traffic that makes your bottom line sing.

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October 10, 2013

Why You Shouldn’t Trust Google’s Matt Cutts

I don’t mean for the article title to come off harshly, but I feel it’s important to warn you: if you’re looking to excel in SEO, Matt Cutts isn’t truly on your side.

Filed under: SEO || Tagged under:
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October 10, 2013

SEO Changes and Trends – Staying Up-To-Date

Search engines are constantly changing their algorithms and updating the way websites are ranked in SERPs. Staying up-to-date with a technology that is evolving every single day is not an easy task.

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July 20, 2013

12 SEO Mistakes to Avoid in 2013

Avoiding certain search engine optimization (SEO) mistakes can really save you a lot of hassle, time and money. The following list contains 12 SEO mistakes that you should make sure to avoid in 2013.

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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @ramsville: I love torrents so much I call it PirateBae.

3 months ago

A5: Few setups are better for understanding your users than GA with Google Tag Manager tracking events #semrushchat

8 months ago

A2: People may emotional decisions. They by products when the right emotion is stimulated. The right creative can do this #semrushchat

8 months ago