March 3, 2016

Marketing My First Viral Video: What I Learned

Over five years ago in late 2010, my co-producer and I drove around the circumference of Manhattan faster than anybody else and made a sensationalist video about it.

Filed under: Content Marketing, Social Media || Tagged under:
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September 19, 2014

Social Media Buzzwords that Annoy and Agitate

Buzzwords come and go. The objective is to figure out which of them lead to you sounding cool and hip and avoid people calling into question your IQ.

Filed under: Social Media || Tagged under:
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June 16, 2014

Here’s Technorati’s Final List of Top Blogs Before it Disappeared

Although their directory of hundreds of millions of blogs is gone, we saved Technorati’s final list of the top 100 blogs.

Filed under: Cyberculture, Social Media || Tagged under:
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January 27, 2014

Buffer App: Social Media Automation Tool

Managing and maintaining a social media profile can be a handful, especially if you’re managing several social media accounts for a number of clients. You all ready know the importance of producing quality content and how time consuming it can become.

Filed under: Social Media, Tutorials || Tagged under:
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December 10, 2013

How Important is Linkedin?

How Important is Linkedin? As business owners struggle to cope with a surge in social media, this question is more important than ever. Read this to learn why…

Filed under: Social Media || Tagged under:
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December 4, 2013

How to Invite Friends to Facebook Via Email

Inviting friends to Facebook via email is very easy. And in this short blog post I’ll show you exactly how to send your friends a Facebook invite to their email inbox.

Filed under: Social Media || Tagged under:
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November 29, 2013

The Growth of Online Social Networking in Business

Everywhere you look it feels like companies are posting on Facebook, closing new deals on LinkedIn and foregoing press releases for 140 character blurbs on Twitter. So can the growth of online social networking in business really be sustainable?

Filed under: Content Marketing, Social Media || Tagged under:
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October 8, 2013

6 Reasons People Love to Share Funny Content

When you’re re-telling jokes you’ve heard at a comedy club or on TV, even though it isn’t your joke, it’s as though you discovered it.

Filed under: Content Marketing, Social Media || Tagged under:
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July 18, 2013

10 Social Media Marketing Mistakes to Avoid in 2013

Social media marketing mistakes can have some very detrimental effects on an organization’s brand and overall success if they are not avoided.

Filed under: Content Marketing, Social Media || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard management tip: Suppress your inner alarm. Be the calmest person in the room.

9 months ago

RT @dakami: i'm not saying everything you need to know about hacking, machine learning, and hacking machine learning is in this photo https…

10 months ago

RT @PicardTips: Picard management tip: Keep group meetings short. Take your time with one-on-ones.

1 year ago