March 20, 2014

Content Marketing Tactics For Thought Leaders

Content marketing tactics are becoming more popular every day. Business owners and entrepreneurs alike are investing in content marketing tactics to help them stand out online and offline. But you don’t have to take my word for it. Just check out the picture below.

Content Marketing Statistics

As you can see, content marketing is gaining steam – and fast! So why all the interest in these new online-content based tactics?

Here’s what you need to know content marketing right now:

Content Marketing Tactics are a surefire way to position yourself as a thought leader. And in an era of online customers who are happy to serve-themselves, being perceived as a leader goes further than ever. You can prequalify and position your customers to lower your cost of sale and improve your margin.

Content marketing tactics foster the best kind of customer. Done right, content marketing will leave you with an eager audience, full of clients who are happy to refer you to friends, pay a premium price and keep coming back for more of your services.

So if you’re ready to see the light that content marketing tactics can shine on your business, here’s a list of high impact ideas that will set you apart as a thought leader.

List of High Impact Content Marketing Tactics:

Make Videos: There’s nothing more engaging than a well-done web video. And don’t worry about going viral. Just do a weekly segment where you answer your most common reader questions – like’s Whiteboard Friday or Cupcakes and Cashmere’s Ask Emily. Being consistent is the first step to content marketing success – and that’s true no matter which tactics you end up using.

Write Blogs: If you’re not feeling up to getting in front of the camera then you should think about writing. An honest effort at regularly creating written content for you audience really helps show that you care about what you’re doing and keeps you from having to always answer the same questions from new customers. Be sure to add big pictures and don’t be afraid to inject a little personality. People like to connect with people so make sure your content marketing tactics of choice keep that in mind.

Publish an Email Newsletter: This is the easiest content marketing tactic to keep you top of mind with your audience. You can use your newsletter as an opportunity to share value-added insight about your service, and how you can improve their life. You can also offer coupons and special offers exclusively to newsletter subscribers to up-sell. Here’s more information on email marketing programs.

Commission White Papers and Research: If you’re in a B2B environment, or you need to educate your market about a new concept, white papers and independent research can be immensely compelling. You can commission research yourself or get a third party market research company to give you a hand.

Author Case Studies: Another amazing content tactic to help you compel potential clients is creating customer case studies. By working with your current clients to document how you’re making their lives easier you can really have an impact on buyers who seem hesitant to commit.

Leverage Social Media: Social media is a low-cost way to promote what you’re doing across content marketing channels. It’s syndication made easy. Beyond just sharing your own work, you can engage with other influences and build meaningful relationships that pay dividends for years to come.

Content marketing tactics are limited to your imagination. Content marketing is about a compelling, creative and engaging expression of your marketing message. Accordingly, there’s almost no telling what the future of content marketing will look like. But whatever the new tools, the fundamentals to building a profitable online following will remain the same.

And by the way, if you’re looking for help crafting a high impact content marketing strategy why not drop us a note? You can email to get the ball rolling. We’d love to hear about what you’re doing and give you a couple ideas for next steps. Does that sound fair?

Filed under:  Content Marketing  ||  Tagged under:

Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

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