Content marketing tactics are becoming more popular every day. Business owners and entrepreneurs alike are investing in content marketing tactics to help them stand out online and offline. But you don’t have to take my word for it. Just check out the picture below.
As you can see, content marketing is gaining steam – and fast! So why all the interest in these new online-content based tactics?
Here’s what you need to know content marketing right now:
Content Marketing Tactics are a surefire way to position yourself as a thought leader. And in an era of online customers who are happy to serve-themselves, being perceived as a leader goes further than ever. You can prequalify and position your customers to lower your cost of sale and improve your margin.
Content marketing tactics foster the best kind of customer. Done right, content marketing will leave you with an eager audience, full of clients who are happy to refer you to friends, pay a premium price and keep coming back for more of your services.
So if you’re ready to see the light that content marketing tactics can shine on your business, here’s a list of high impact ideas that will set you apart as a thought leader.
Make Videos: There’s nothing more engaging than a well-done web video. And don’t worry about going viral. Just do a weekly segment where you answer your most common reader questions – like Moz.com’s Whiteboard Friday or Cupcakes and Cashmere’s Ask Emily. Being consistent is the first step to content marketing success – and that’s true no matter which tactics you end up using.
Write Blogs: If you’re not feeling up to getting in front of the camera then you should think about writing. An honest effort at regularly creating written content for you audience really helps show that you care about what you’re doing and keeps you from having to always answer the same questions from new customers. Be sure to add big pictures and don’t be afraid to inject a little personality. People like to connect with people so make sure your content marketing tactics of choice keep that in mind.
Publish an Email Newsletter: This is the easiest content marketing tactic to keep you top of mind with your audience. You can use your newsletter as an opportunity to share value-added insight about your service, and how you can improve their life. You can also offer coupons and special offers exclusively to newsletter subscribers to up-sell. Here’s more information on email marketing programs.
Commission White Papers and Research: If you’re in a B2B environment, or you need to educate your market about a new concept, white papers and independent research can be immensely compelling. You can commission research yourself or get a third party market research company to give you a hand.
Author Case Studies: Another amazing content tactic to help you compel potential clients is creating customer case studies. By working with your current clients to document how you’re making their lives easier you can really have an impact on buyers who seem hesitant to commit.
Leverage Social Media: Social media is a low-cost way to promote what you’re doing across content marketing channels. It’s syndication made easy. Beyond just sharing your own work, you can engage with other influences and build meaningful relationships that pay dividends for years to come.
Content marketing tactics are limited to your imagination. Content marketing is about a compelling, creative and engaging expression of your marketing message. Accordingly, there’s almost no telling what the future of content marketing will look like. But whatever the new tools, the fundamentals to building a profitable online following will remain the same.
And by the way, if you’re looking for help crafting a high impact content marketing strategy why not drop us a note? You can email firstname.lastname@example.org to get the ball rolling. We’d love to hear about what you’re doing and give you a couple ideas for next steps. Does that sound fair?