December 11, 2013

Free Advertising for Networking and Home Based Businesses

Free Advertising for Networking and Home Based Businesses is an easy way to set yourself apart. And when you’re bootstrapping from home you generally need all the free advertising help you can get. So here are some great free advertising ideas to kick-start your networking or home based business marketing.

Social Media: Social media is one of the easiest and most accessible ways to advertise awareness for your networking or home based business – and it’s totally free. Of course you can pay for promoted posts on Facebook. But for now why not just start sharing your business with your network and encouraging them to recommend your services to a friend in need. Not convinced? Read about the important matter of social media in business.

Community Bulletin Boards: If social media is too high tech for your home based business then why not revert back to the original social network – your local community! Using bulletin boards around your community is a great way to get free advertising for your networking and home based business.  You can use the local Starbucks, the community skating rink or anywhere else that hosts events for families and friends in your locale. In a lot of places you can even throw up your flyer without asking. And check back every couple of weeks to put up a new flyer as necessary.

Online Classified Ads: I almost didn’t add this free advertising ideas for networking and home based businesses because it’s so easy and obvious. If you live in a big city then putting an ad on Craigslist can really help get you in front of your audience. If you’re in Canada try out Kijiji. And if you’re in a smaller town just search the “name of your city” + “free classifieds” to find a free online classified opportunity near you.

Meetups: Industry associations and networking events are great ways to get free advertising for your home based business. By attending these discussion groups and contributing positively to group brainstorming sessions you can distinguish yourself and your business as a valuable asset. Visit and find a local meetup group in your area that shares the same audience your networking and home based business serves. You can also look for local business association and chamber of commerce events to meet like-minded business people in your area.

Influencer Outreach: in addition to meeting all manner of folks at meetups, conferences  and industry events why not work directly with the biggest fish in your pond? You’d be amazed how well you can do by offering your help to local industry influencers. Contact the people who host industry events, who have successful companies and who share the same audience as your home based business. A friendly email and an offer to help can go a long way to building profitable relationships that will serve your networking or home based business for years to come.

I hope those free advertising for networking and home based businesses were helpful for you. Even if you only use 1 or 2 of the above each week, I think you’ll be pleasantly surprised. As with anything, free advertising for networking and home based businesses requires some persistence and consistency to really see results. But with some dedicated effort you can use free advertising to really set your networking and home based businesses apart.

So do you have any of your own free strategies? Why not share them in the comments below. And of course if you’ve tapped out all of the above free advertising strategies go take a look at our services page. We’re happy to help you get your word out!

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Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

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