December 10, 2013

How Important is Linkedin?

How Important is Linkedin? As business owners struggle to cope with a surge in social media, this question is more important than ever. Social networking in business is here to stay. And no matter how you slice it, there are many ways to leverage LinkedIn to improve your market position, brand awareness and even sales.

So let’s look at a couple of different ways you can use LinkedIn to advance your own agenda…

Why LinkedIn is So Important:

How Important is LinkedIn to Business Networking? In this day and age it’s harder than ever to get in front of key business decision makers. But using LinkedIn can help you find, connect and network with your ideal business contacts before the big event. You can use LinkedIn to easily find the big fish in your community and connect with them.

How Important is LinkedIn to Getting New Business Ideas? The communication with business leaders on LinkedIn is not just a one way street. You can suggest ideas to your business network in status updates, and you can ask for validated feedback in one of the many LinkedIn Groups. By sharing your new business ideas on LinkedIn, either in a status update or a targeted group posting, you can easily get foresight into your market opportunity.

How Important is LinkedIn To Your Professional Brand? LinkedIn has a great interface for posting information about your company. LinkedIn also makes it easy for your friends, partners and clients to stay up to date on press releases and news bulletins issued by your company. It might sound surprising, but a lot of potential professional contacts will check you out on LinkedIn before even clicking on your website. And don’t you think it’s important to put your best foot forward?

How Important is LinkedIn To Prospecting? Beyond the inbound requests for services, LinkedIn makes prospecting very easy. LinkedIn is an invaluable tool for confirming prospect prequalification information like name, company and job title. And beyond this critical benefit, LinkedIn provides you a ton of contextual information (like past work experience and education) that makes it easy to find rapport with new connections and potential prospects. LinkedIn is the most important social network for business.

How Important Is LinkedIn for Hiring? In this day and age, where business moves at the speed of light, finding and retaining top talent is an important priority that doesn’t always come easy. If you want to find and connect with the best employees (or employers!) then LinkedIn must be a vital part of your hiring process. Not only does LinkedIn help you promote your job to qualified candidates, but it makes it easy for applicants to apply so you can quickly find the best fit for your new position.

How Important is LinkedIn to Thought Leadership? Standing out from the crowd is harder than ever. And if you want to position yourself as an authoritative thought leader in your industry then LinkedIn is incredibly important. Not only can you build a network of professional contacts but you can share your latest publications and presentations to help cement yourself as the trusted authority in your field.

So How Important is LinkedIn? While it depends on how you plan on integrating LinkedIn with your business operations and sales activities, there is no doubt that LinkedIn is critical to your online efforts. And hopefully from the blog posting above you can see not only why LinkedIn is so important, but also how you can use this social business network to your advantage and profit.

If you’re curious about the importance of LinkedIn but haven’t yet used it in your own business: Shoot us a quick note or drop your contact information in the comment section below. I’d be happy to discuss the importance of LinkedIn marketing and how it applies to your business today. Does that sound okay?

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Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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