January 8, 2014

Lead Generation and Internet Marketing for Home Based Business

Lead Generation and Internet Marketing for Home Based Business: It’s what can take your startup-style business to the next level. But understanding how to use internet marketing to generate leads isn’t always easy, especially when you’re working at home. So in this blog post we’ll look at some of the ins-and-out of lead generation and internet marketing for those of you operating home-based businesses.

Lead Generation and Internet Marketing for Home Based Businesses – Get Exposure

If you’re looking to generate leads for your home based business using the internet, you’re lucky to be living in the 21st century. Instead of orchestrating tupperware parties with your friends, you can get exposure (and lead generation) for your home based business using strictly internet marketing. It’s pretty cool when you think about it: You can get leads for your business without even leaving your home! So how exactly do you use the internet to get leads for your home based business?

Well, I don’t want to sound cheeky; but, the first step to generating leads for your home based business is to figure out how to get internet traffic. That makes sense, right? If you want to get sales leads, you first need to appear in front of prospects. So how exactly do you go about getting website traffic?

To be sure, getting tons of website traffic isn’t that easy. And I’m sorry to say, but it’s going to cost you. You can buy traffic using advertisements, or you can build an audience using social media and search engine optimization. Either way, you’re going to need to invest in your traffic. So whichever route you choose, here’s the most important thing to keep in mind when you’re trying to generate internet leads for your home based business…

If you’re trying to get traffic to drive sales leads, your best bet is to think very deeply about who your target audience is, and what they need. This way, you can create advertisements, Facebook updates or blog posts that resonate deeply with your audience. It sounds a little abstract, I’ll admit. But if you brainstorm why your prospect is suffering and what you can do for them, you’re likely to come up with content that resonates. Instead of tricking people to visit your website with misleading headlines or off-topic contests, try to design website content that address the conversations already going on in your prospects’ head. That’s the kind of traffic you need to generate internet marketing leads for your home based business.

Lead Generation and Internet Marketing for Home Based Businesses – Make an Offer

As you just learned, marketing yourself on the internet to get traffic for your home based business is tough. So when you do get traffic, you want to make the most of it. Now you’re probably wondering, how do you turn your website traffic into leads for your home-based business?

Turning website traffic into leads isn’t actually as hard as you think. You just need to make an offer to your website visitors. When your friends come over for dinner you offer them drinks, appetizers, dinner and maybe even a dessert course. When someone visits your website, what can you offer them? It’s not exactly like having someone over for dinner. But it’s not that different either. Here’s what I mean…

If your website visitors clicked on your link to learn more about what you can do for them – then give them something! Show your traffic how you can help them. Write a little e-book that your website visitors can download from your website. Or ask them to sign up for your podcast. Or maybe just ask them to share your links on Facebook. Are you starting to see what I mean by making an offer?

Creating a compelling offer is a pivotal step in using internet marketing to generate leads for your home based business. I personally recommend you offer an information product that goes a couple steps deeper than what your website talks about. You might write an information guide, or a private presentation or even a mini-course that teaches your website visitors the benefits of your home based business. Making an offer encourages your prospects to engage you further. And after getting website traffic, making an offer is critical to your internet marketing and lead generation success for your home based business. But there’s one thing you still need to know…

Even if you’re making a free offer to generate leads, remember: don’t give your offer away to just anybody! Instead, let me show you how the savviest internet marketers generate leads for their home based businesses…

Lead Generation and Internet Marketing for Home Based Businesses – Convert, Capture and Optimize

Even if you’re giving away a free offer, you want to know who is taking advantage of what you’re giving away. That means, even if you don’t charge a price to your website visitors, you want to have some point of conversion.

Now if you’re just getting started with lead generation and internet marketing for your home based business, then conversion might be a scary word. But even mini-conversions that don’t require a sales are much easier than you think. The key thing is you want to capture information about who your website visitor is. Capturing this contact information (whether it’s an email, phone number or Facebook profile) is the key step in lead generation. It turns your anonymous website visitor into a powerful lead.

Of course, conversions aren’t just a static thing that happen once. As you start to get more and more website traffic and have some success using internet marketing to promote your home based business you can optimize your conversions to improve your lead generation. You can change the wording of your headline and you can change the information you’re giving away. There are lots of great software tools that internet marketers use to improve their lead generation, whether they’re working at a home based business or a Fortune 500 company. And they do it because it works.

So what do you once you’re using internet marketing to generate leads regularly for your home-based business? Well, I’m glad you’re curious to learn more. But we’ll talk about how to milk your leads for sales in another blog post soon. So bookmark this page and check back soon!

Filed under:  Content Marketing Conversion Optimization  ||  Tagged under:
Author:

Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

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