March 5, 2014

Marketing Automation: A Worldwide Trend

Marketing Automation: It’s becoming a worldwide trend. That’s because this week, Polish marketing automation company SALESmanago raised $1.7M from a group of investors led by Poland’s InPost CEO Rafał Brzoska. SALESmanago has over 500 paying customers in central Europe including big banks and retailers. It just goes to show how marketing automation is not only gaining momentum in North America, but worldwide.

So if you’re a little unsure what marketing automation is or how it can help your business, just read the rest of this article to learn why this powerful trend in online marketing is taking the world by storm.

Marketing Automation Software: A Quick Overview

Marketing automation software is like the brain of your online marketing efforts. Marketing automation software provides a hub that allows you to collect, respond and report on data across all of your online and telephone marketing channels. And once you set the rules for the system, everything is accomplished on auto-pilot. So how does this work, exactly?

Marketing automation software allows you to programmatically measure and capture contact information for visitors to your website and social media channels. This visitor information is entered into a customer relationship management database and intelligent marketing follow-up takes place. The hallmark of marketing automation is that prospects are treated individually and entered in to the appropriate online sales funnel based on the profile their actions and behaviour indicate. It’s the age of mass personalization.

Marketing automation software manages complex marketing workflows and allows you to integrate your digital media channels into one cohesive marketing dashboard. Marketing automation software truly elevates your online marketing to the next level. But hey…

Don’t take my word for it, the facts and figures on their own paint a pretty compelling picture.

More Proof Marketing Automation is a Worldwide Trend:

Marketing automation has been gaining steam as a global trend for a few years now. I remember being amazed back in late December 2012 when enterprise software giant Oracle bought out Eloqua. Eloqua is one of the most advanced marketing automation platforms out there. And while it comes with a high price tag, the functionality is worthwhile for those companies with large enough customer lists.

Since then, interest in marketing automation by investors and businesses has continued to pick up. In  June 2013, Salesforce bought ExactTarget for a whopping $2.5B. And just a few months ago marketing automation company SalesFusion raised $8.25M of funding from investors. Finally…

Just the other week Kalhuna raised $11M for it’s mobile marketing automation. So it looks like if anything, the interest in marketing automation is only getting stronger. And once you play around with the tools a little, it’s no surprise why.

All that said, choosing the right marketing automation software for you is still a challenging and daunting task. If you need help scoping out or setting up your online marketing automation system then don’t hesitate to give me a call. You can email to get started.

Filed under:  Emerging Technologies  ||  Tagged under:

Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
Leave a comment
comments powered by Disqus

Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard engineering tip: Use the metric system.

6 months ago

RT @PicardTips: Picard management tip: Suppress your inner alarm. Be the calmest person in the room.

1 year ago

RT @dakami: i'm not saying everything you need to know about hacking, machine learning, and hacking machine learning is in this photo https…

1 year ago

Request Our Portfolio

  1. Which option best describes you? *

  2. Are you a key decision maker in the business you represent? *