March 5, 2014

Marketing Automation: A Worldwide Trend

Marketing Automation: It’s becoming a worldwide trend. That’s because this week, Polish marketing automation company SALESmanago raised $1.7M from a group of investors led by Poland’s InPost CEO Rafał Brzoska. SALESmanago has over 500 paying customers in central Europe including big banks and retailers. It just goes to show how marketing automation is not only gaining momentum in North America, but worldwide.

So if you’re a little unsure what marketing automation is or how it can help your business, just read the rest of this article to learn why this powerful trend in online marketing is taking the world by storm.

Marketing Automation Software: A Quick Overview

Marketing automation software is like the brain of your online marketing efforts. Marketing automation software provides a hub that allows you to collect, respond and report on data across all of your online and telephone marketing channels. And once you set the rules for the system, everything is accomplished on auto-pilot. So how does this work, exactly?

Marketing automation software allows you to programmatically measure and capture contact information for visitors to your website and social media channels. This visitor information is entered into a customer relationship management database and intelligent marketing follow-up takes place. The hallmark of marketing automation is that prospects are treated individually and entered in to the appropriate online sales funnel based on the profile their actions and behaviour indicate. It’s the age of mass personalization.

Marketing automation software manages complex marketing workflows and allows you to integrate your digital media channels into one cohesive marketing dashboard. Marketing automation software truly elevates your online marketing to the next level. But hey…

Don’t take my word for it, the facts and figures on their own paint a pretty compelling picture.

More Proof Marketing Automation is a Worldwide Trend:

Marketing automation has been gaining steam as a global trend for a few years now. I remember being amazed back in late December 2012 when enterprise software giant Oracle bought out Eloqua. Eloqua is one of the most advanced marketing automation platforms out there. And while it comes with a high price tag, the functionality is worthwhile for those companies with large enough customer lists.

Since then, interest in marketing automation by investors and businesses has continued to pick up. In  June 2013, Salesforce bought ExactTarget for a whopping $2.5B. And just a few months ago marketing automation company SalesFusion raised $8.25M of funding from investors. Finally…

Just the other week Kalhuna raised $11M for it’s mobile marketing automation. So it looks like if anything, the interest in marketing automation is only getting stronger. And once you play around with the tools a little, it’s no surprise why.

All that said, choosing the right marketing automation software for you is still a challenging and daunting task. If you need help scoping out or setting up your online marketing automation system then don’t hesitate to give me a call. You can email hello@seocial.com to get started.

Filed under:  Emerging Technologies  ||  Tagged under:
Author:

Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
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Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
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