October 10, 2013

SEO Changes and Trends – Staying Up-To-Date

Search engines are constantly changing their algorithms and updating the way websites are ranked in search engine results pages (SERPs). Staying up-to-date with a technology that is evolving every single day is not an easy task. We’ve listed the absolute best resources you can use below – and after all, if you just can’t keep up, you can hire us to do it for you!

There are a number of SEO-related blogs available to help you stay current with SEO, but the best place to get a general idea of what’s been going on is exactly where you’d think: Google.
start is right where you would think – with Google! If Google releases an update to their search engine algorithm, they post it to one of their blogs and thats the Official Google Webmaster Central Blog is a great place to start when educating yourself on what’s been happening in SEO.

The Webmaster Central Blog provides readers with Google Search algorithm updates and helpful tips and suggestions for improving the SEO standing of a website. For the most part, everything they say is spot-on and useful, but you shouldn’t take their word at face value. Think of it this way: it’s in Google’s best interests not to be exploited, since some of the SEO professionals who manipulate Google might get content to rank that isn’t the best content out there. Google is dedicated to the pursuit of delivering the best content first, so their goals don’t always fall in line with the goals of SEO professionals — and they shouldn’t.

If your are looking for an organized history of Google Search algorithm updates, you might as well turn to one of the leading experts in the SEO world: SEOmoz. The SEOmoz Google Algorithm Change History page contains a very detailed and very organized account of every single Google Search algorithm change since 2000. If you’re just learning SEO, try going through each of these updates, learning what they are and finding out how they work can be an invaluable excercise. Actually, we’d probably recommend doing it more than anything else.

For broader information regarding SEO updates, changes and trends check out the following list of resources. They all publish up-to-date SEO related content on a regular basis that is not only limited to Google Search updates but also updates from Bing and other search engines.

General SEO Update Resources:

Staying on top of SEO trends and updates is one thing and actually implementing those updates on your website is another. If a substantial portion of your organization’s revenue is coming from the internet, via leads or actual conversions, it might make the most sense to concentrate on what you do best and leave the SEO implementation up to an organization that has a core competency in SEO related work, like SEOcial.

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Orun Bhuiyan

As SEOcial's marketing technologist, Orun loves to discuss his hard-won knowledge on topics like SEO, programming and design. He's an enthusiast in emerging technologies, including big data and the semantic web.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

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