Search engines are constantly changing their algorithms and updating the way websites are ranked in search engine results pages (SERPs). Staying up-to-date with a technology that is evolving every single day is not an easy task. We’ve listed the absolute best resources you can use below – and after all, if you just can’t keep up, you can hire us to do it for you!
There are a number of SEO-related blogs available to help you stay current with SEO, but the best place to get a general idea of what’s been going on is exactly where you’d think: Google.
start is right where you would think – with Google! If Google releases an update to their search engine algorithm, they post it to one of their blogs and thats the Official Google Webmaster Central Blog is a great place to start when educating yourself on what’s been happening in SEO.
The Webmaster Central Blog provides readers with Google Search algorithm updates and helpful tips and suggestions for improving the SEO standing of a website. For the most part, everything they say is spot-on and useful, but you shouldn’t take their word at face value. Think of it this way: it’s in Google’s best interests not to be exploited, since some of the SEO professionals who manipulate Google might get content to rank that isn’t the best content out there. Google is dedicated to the pursuit of delivering the best content first, so their goals don’t always fall in line with the goals of SEO professionals — and they shouldn’t.
If your are looking for an organized history of Google Search algorithm updates, you might as well turn to one of the leading experts in the SEO world: SEOmoz. The SEOmoz Google Algorithm Change History page contains a very detailed and very organized account of every single Google Search algorithm change since 2000. If you’re just learning SEO, try going through each of these updates, learning what they are and finding out how they work can be an invaluable excercise. Actually, we’d probably recommend doing it more than anything else.
For broader information regarding SEO updates, changes and trends check out the following list of resources. They all publish up-to-date SEO related content on a regular basis that is not only limited to Google Search updates but also updates from Bing and other search engines.
Staying on top of SEO trends and updates is one thing and actually implementing those updates on your website is another. If a substantial portion of your organization’s revenue is coming from the internet, via leads or actual conversions, it might make the most sense to concentrate on what you do best and leave the SEO implementation up to an organization that has a core competency in SEO related work, like SEOcial.