March 3, 2016

Marketing My First Viral Video: What I Learned

Over five years ago in late 2010, my co-producer and I drove around the circumference of Manhattan faster than anybody else and made a sensationalist video about it.

Filed under: Content Marketing, Social Media || Tagged under:
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February 24, 2016

Merging Two WordPress MySQL Databases The Easy Way

For anyone who doesn’t have extensive knowledge of running custom scripts, getting two SQL databases to merge smoothly can be very difficult. Importing fragments of a database in phpMyAdmin, or trying to manually combine databases in a text editor

Filed under: Tutorials, Web Development
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June 15, 2015

PageRank: An Outdated Metric and a Closet Industry

PageRank was a pivotal algorithm in search engine history, however times have changed and a scam-like industry has formed around selling its perceived value.

Filed under: Content Marketing, SEO || Tagged under:
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May 27, 2015

Getting Started With The Google Maps API

You’ve probably been noticing that more and more websites are using beautiful and in some cases, branded maps to show all sorts of data (most commonly a business location) on their website.

Filed under: Tutorials, Web Development || Tagged under:
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May 8, 2015

Making the WordPress Admin Area More Client Friendly

One of the many reasons that WordPress has developed into the most popular CMS is because of how user-friendly the admin area is. However, there are benefits to customizing it even further.

Filed under: Tutorials, Web Development || Tagged under:
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April 16, 2015

Getting Started With Google Tag Manager

If you’re looking to gather more insight into how your site visitors are interacting with your website but aren’t quite sure about the proper way of collecting such data, Google Tag Manager’s the way to go.

Filed under: Analytics & Diagnostics, Tutorials || Tagged under:
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March 26, 2015

Building HTML Tables That Google Search Will Love

Remember when Google started including images, videos, local shops, PDF documents and Youtube videos right in search results back in 2007? Well now that’s happening again with structured forms of content like HTML tables.

Filed under: SEO, User Experience || Tagged under:
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March 16, 2015

Should Businesses Ever Consider Daily Deals?

A few years ago it seemed like the daily deal industry was in the news everyday, but the tide has changed. Is there any value in daily deals left for businesses?

Filed under: Business, Conversion Optimization || Tagged under:
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February 27, 2015

What Spock Taught Us About Logic

While not always​ perfectly logical, Spock did represent a previously underrepresented (at least in film) school of philosophy that I’ve always personally identified with called logical positivism.

Filed under: Cyberculture, News || Tagged under:
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September 19, 2014

Social Media Buzzwords that Annoy and Agitate

Buzzwords come and go. The objective is to figure out which of them lead to you sounding cool and hip and avoid people calling into question your IQ.

Filed under: Social Media || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @ramsville: I love torrents so much I call it PirateBae.

5 months ago

A5: Few setups are better for understanding your users than GA with Google Tag Manager tracking events #semrushchat

10 months ago

A2: People may emotional decisions. They by products when the right emotion is stimulated. The right creative can do this #semrushchat

10 months ago