March 5, 2014

Marketing Automation: A Worldwide Trend

This week, Polish marketing automation company SALESmanago raised $1.7M. So that settles it: Marketing Automation has become a world-wide trend.

Filed under: Emerging Technologies || Tagged under:
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March 3, 2014

Interesting Psychology Articles for Sales and Marketing

A reader recently asked me about the most interesting psychology articles for sales and marketing. Below are some of my favorite resources, tips and tools to help you find interesting pscyhology articles.

Filed under: Business || Tagged under:
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March 3, 2014

New Gmail Unsubscribe Feature (Ready or Not Here it Comes)

The New Gmail Unsubscribe Feature is sending digital marketers scrambling. But this isn’t the first drastic change Google has made to the Gmail inbox. So should email marketers be worried about this new Gmail unsubscribe feature, or is all this hype for nothing?

Filed under: Email Marketing || Tagged under:
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February 27, 2014

How to Track Google Analytics Demographics When Using Universal Analytics

If you’ve been tracking your website’s analytics using Google’s Universal Analytics code, you may have noticed that you’re unable to track user demographics. Fortunately, with a few adjustments, we can set up Google Analytics to track user demographics while still reaping the benefits of using the Universal Analytics code.

Filed under: Analytics & Diagnostics, Tutorials
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February 24, 2014

The Biggest Benefits of Email Marketing

The Biggest Benefits of Email Marketing can’t be ignored. That’s why business owners across the continent are looking to email marketing to help them step up their sales in 2014.

Filed under: Email Marketing || Tagged under:
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February 19, 2014

Business Infographics Explained

Business Infographics are worth checking out. That’s because business infographics are more than just interesting, they’re also profitable!

Filed under: Business, Content Marketing, Graphic Design || Tagged under:
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February 10, 2014

What is PPC Click Fraud? [Presentation]

In this presentation we investigate pay per click (PPC) fraud and click fraud prevention software. We dissect the anatomy of how fraudulent clicks are generated…

Filed under: Pay Per Click Advertising || Tagged under:
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January 28, 2014

What Does a Copywriter do?

While copywriters aren’t talked about as much as graphic designers or website programmers, they can do more to improve your marketing return on investment than almost anyone else…

Filed under: Business, Copy Writing || Tagged under:
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January 27, 2014

Buffer App: Social Media Automation Tool

Managing and maintaining a social media profile can be a handful, especially if you’re managing several social media accounts for a number of clients. You all ready know the importance of producing quality content and how time consuming it can become.

Filed under: Social Media, Tutorials || Tagged under:
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January 24, 2014

Mobile Website Design Software

Mobile Website Design Software feels like it’s more important every day. The unbelievable proliferation in smart phones has put mobile website design front and center in 2014. So how do you build a stunning mobile site?

Filed under: Web Development || Tagged under:
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard engineering tip: Use the metric system.

4 months ago

RT @PicardTips: Picard management tip: Suppress your inner alarm. Be the calmest person in the room.

1 year ago

RT @dakami: i'm not saying everything you need to know about hacking, machine learning, and hacking machine learning is in this photo https…

1 year ago