February 24, 2014

The Biggest Benefits of Email Marketing

The Biggest Benefits of Email Marketing can’t be ignored. That’s why business owners across the continent are looking to email marketing to help them step up their sales in 2014. So what are the biggest benefits of email marketing?

In this blog post we’ll dive deep into the world of automated email marketing and explain the biggest benefits you can reap by actively embracing email inboxes. You’ll learn why email marketing is one of the most important marketing investments you can make.

So let’s get down to the business of email marketing…

Biggest Benefits of Email Marketing:

It’s hard to write about the benefits of email marketing, only because there are so many. But I’ve done my best to whittle this list down to feature only the biggest benefits of email marketing.

So here they are:

Email Marketing Benefit #1: Automated

Email marketing is very easily automated, which is a huge benefit when you’re dealing with any kind of marketing. Email marketing tools can be used to programmatically follow up with leads and prospects so you don’t have to. By automating the outreach to warm leads who have opted-in, you can easily scale your digital marketing by harnessing the power of email automation.

But automated marketing solutions aren’t just mass-messaging systems of the 1990s anymore. Email marketing in this century is smarter than ever, which leads to email marketing benefit #2.

Email Marketing Benefit #2: Personalization

Email marketing is incredibly straightforward to personalize. So even though the email marketing communication is automated, it doesn’t have to feel like it. Modern day email marketing platforms have the benefit of being able to personalize based on what you know about your subscribers. And here’s the best part…

As you continue to interact with your subscribers you can engage them for feedback. By getting input in the form of email replies, or survey responses you can collect more and more information about your audience to further increase personalization and response.

Email Marketing Benefit #3: Direct Response

Email marketing is direct. And you can get a response quite easily if you position your offer properly. In fact, this is the whole reason that companies like Groupon are able to make so much money through email marketing alone. Their daily deals are the perfect example of direct response email marketing. But I know what you’re thinking…

“How can you use the direct response benefit of email marketing for yourself?”

Well actually, it’s easy. Just don’t forget to include a measurable call to action! Email marketing is a wasted opportunity if you forget to ask your recipients to do something. You can use email marketing to sell, encourage website visits or even get love on social media. But just make sure you ask clearly for one single thing.

Are You Benefiting From Email Marketing?

If you’re looking to harness the benefits of email marketing but you don’t know where to start, don’t worry! You can always invest in an intelligent and capable team of collaborators to help you tap into these big email marketing benefits. In fact, if nobody comes immediately to mind, then why not engage SEOcial?

Check out our services page for a little more information on the benefits of email marketing. Then you can contact us to request some examples of exactly what we can do for you.

Filed under:  Email Marketing  ||  Tagged under:

Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
Leave a comment
comments powered by Disqus

Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

RT @PicardTips: Picard engineering tip: Use the metric system.

4 months ago

RT @PicardTips: Picard management tip: Suppress your inner alarm. Be the calmest person in the room.

1 year ago

RT @dakami: i'm not saying everything you need to know about hacking, machine learning, and hacking machine learning is in this photo https…

1 year ago

Request Our Portfolio

  1. Which option best describes you? *

  2. Are you a key decision maker in the business you represent? *