January 28, 2014

What Does a Copywriter do?

What Does a Copywriter Do? It’s a good question. And while copywriters aren’t talked about as much as graphic designers or website programmers, they can do more to improve your marketing return on investment than almost anyone else. So in this short blog post we’ll look at what copywriters do, and how you can use them effectively to improve your online and offline revenue.

Of course, not all copywriters are created equal. And learning exactly what your copywriter can do for you will always be a bit of a learning curve. But if you find a copywriter with a direct sales background you’re well on your way to finding someone who can do more for your business than you ever thought possible. Now let me show you what such a copywriter can do for you, and why a great copywriter is the best investment for your business.

What The Best Copywriters Can Do For You:

Clone Your Sales Pitch: The beauty of a great copywriter is that they can help you put your sales pitch on paper. They can encapsulate your sales message in written format. While this sounds simple it is a powerful break-through that opens a ton of doors for your marketing and business growth needs. Cloning your sales pitch allows you to take a proven script and multiply it’s effectiveness through online advertising, email marketing of even direct mail. When you clone your sales pitch you’re getting very close to explosive business growth like you’ve never seen before. And that’s only one of the things a copywriter can do for you.

Test and Optimize Your Conversions: Long before the days of online analytics, savvy business owners have been using direct response copywriters to test their offers and optimize their conversion. By using copywriters to create different versions of your sales message you can test your response. By measuring and tweaking your approach to closing sales, your copywriter can easily help you optimize conversion and improve your close rate. While your closing ratio is likely to increase only a percent or two at a time, over the course of a couple months these changes to your sales message can drastically influence your profit margins for the positive. Are you beginning to see what a copywriter can do for you?

Scale Direct Response Response: The best copywriters can embed your business with direct response. Add calls to action in all of your emails, landing pages and social media outreach campaigns. By steeping every aspect of your business in the school of direct response, you’ll see your revenue results steadily improve. Using a copywriter to help you scale your sales with direct response is how you get on the road to passive income. And that’s what leads to financial freedom, peace of mind and easy living.

How To Use Your Copywriter To Maximize Your Revenue:

As described above, there is a lot a copywriter can do for you. So how do you actually get started? It’s easier than you think. First, have your copywriter review all of your marketing material and get them to embed direct response offers. Then, get them to come up with 1-2 variations of the direct response offers and measure which ones work. Finally as you get a feel for which offers are converting the best, begin to invest in new ways to distribute your tested direct response sales message (such as email marketing, or search and social media advertising). From there, it’s only a matter of time until your success exceeds your wildest dream. Seriously.

And of course, if you’re getting hung-up on finding a qualified copywriter…

You can always drop us a note. We have some of today’s most talented copywriters working for us, and helping our clients earn more money every month. Does that sound like something you could use? If so, why not get started right now?

Filed under:  Business Copy Writing  ||  Tagged under:
Author:

Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
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