July 17, 2013

Learn The Worst Mistake Local Yorkville Business Owners Make Every Holiday Season

With so much on your mind, it’s easy to put things off. And when you’re wrapping up your year end – the last thing you want to do it take on more new projects. But here’s the catch: profitability and procrastination are arch enemies. When you reduce the flow of operations, your revenue quickly starts to suffer. And delaying improvements to your business until the new year rolls around is the costliest mistake you might make this holiday season. Let me tell you why.

The End Of Year A Uniquely Small Business Problem

In large companies, the fourth quarter is the busiest time of year. Executives strive to meet quotas, accountants are eager to consume spend surplus, and associates are hungry to prove they’re worth their bonus money. But with small businesses, the story is often different. Family run companies get consumed by holidays around the home, and it’s often easier to unplug and relax, than push yourself into the close. Unfortunately, this mistake of omission costs you in a couple of different ways.

3 Reasons Why November and December Are The Best Months for Marketing

  1. You’ll be ready to go in 2014 – If you’re hoping that *next year* will be when you business finally “makes it” you’re going to be in for a sorry surprise if you aren’t laying the groundwork today.
  2. You can get a great deal – A lot of vendors are looking to round out their own business year, and if you ask nicely, they’re apt to give you an end of year discount you wouldn’t otherwise get. This might surprise you, but just wait until you ask!
  3. You won’t lose the opportunity – When the new year finally does roll around, your marketing and business operations will be firing on all cylinders. You’ll have ironed out the kinks, and be on track to have your best year yet. It sounds pretty good, right?

So what are you waiting for? Will you take advantage of this opportunity to set your business up for success right out of the gate in 2014? Take down our phone number: 647-854-5096 and give us a call. You’ll see what you can get done, before it’s too late.

— SEOcial: Your friendly neighborhood marketing team

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Jeff Waite

As an optimization strategist, Jeff helps an array of business owners implement process-based growth initiatives, perfectly personalized to fit their offerings and industry.
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Base Terminology

SEO is the process of affecting the visibility of a website or a web page in a search engine's un-paid ("organic") search results.
The semantic web refers to the next stage of the world wide web and aims to ascribe semantic meaning to all web content through a collection of systems of classification. This means that, in the future, machines will be able to better understand the content we produce, resulting in better search results, new applications and an Internet that is fundamentally different from the one we use today!
What if each of the objects around you had a unique identifier that can be connected to the Internet? The goal of the Internet of things is to equip all objects in the world with tags that allow them to be digitally organized or manipulated. The implications? Less theft, less waste and the ability to control your surroundings in a manner never before possible.
Conversion optimization is the practice of modifying the parameters of a lead-generating system to stimulate a higher success rate as defined by goals. Most conversion optimization is structured to create an increase in ROI (return on investment). We frequently use multivariate and A/B split testing when optimizing conversion, wherein we test two or more systems at the same time, analyze their performance and deduce precisely what action items will bring us closest to the set goals in the least amount of time.
Market diagnostics or analytics is the process of collecting and analyzing business data — especially consumer data. This allows us to assess and improve the effectiveness of a marketing campaign.
In many applications today, there is such a phenomenal quantity of data available that it's difficult to collect and process with traditional database tools. The field of collecting, manipulating and drawing conclusions from massive quantities of data from a particular source is known as big data.
What started as a CMS (content management system) that was only meant to create and edit blog content has grown at a tremendous rate to become the most ubiquitous system for developing websites on the internet. WordPress accounts for an incredible 15% of all sites on the web.

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